One of the biggest obstacles I find with owning a business is having to manage all facets of my operations. In between doing work for my clients, I have to find time to do my bookkeeping, make sure my website is being updated with new content, and market my services. There have been weeks when I haven’t been able to get everything done and there have been weeks when I have. I find the difference between checking everything off my to do list or not comes down to how much I have planned for the week. While life is unpredictable and this isn’t always possible, if I take a couple of hours at the beginning of each week to get organized, make notes of what is going to take me away from my desk and allocate my work accordingly, and schedule as much of my own marketing activities as possible, I usually find it ends up being a productive week.
One of the areas I like to plan for as much as possible is the marketing of my own services. Right now, I’m putting focus into sharing more on social media because most of the traffic from my website is coming from this source. To maintain a consistent presence on the channels I’ve chosen to be on (Instagram, Facebook, and Pinterest), I find using a social media content calendar to be effective.
So what is a social media content calendar? Simply put, it is a calendar where you plan out your social media content. And by that I mean, every single piece of social content you will be sharing online. Depending on how you like to organize your thoughts, you could use a simple Google spreadsheet or the old pen and paper method to do this.
Whatever the case may be, a social media content calendar helps you to plan, organize and maintain all of your social content in one central place so that you can strategically use it to market your business online.
As part of my free weekly download initiative, this week I thought I would share with you a one-page printable social media content calendar that will help you organize your social media efforts throughout the week.
I hope this helps streamline an important process within your own business and frees up some additional time to focus on checking other tasks off your (never ending) to do list!
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