Steve and Dan’s Fresh BC Fruit
Brand Identity Design
Steve and Dan's Fresh BC Fruit is operated by Steve and Dan Souto who are 3rd generation fruit farmers from Oliver, British Columbia, Canada. Currently, you can find Steve and Dan's Fresh BC Fruit at over 30 markets across Northern Alberta. They are a trusted source of fresh BC fruit, berries, vegetables, and juice.
I was connected to Steve and Dan at the beginning of 2016 by a mutual friend who said they were looking to redesign their existing logo. When I sat down with the two brothers, they revealed that they were at the preliminary stages of defining and creating a strong company culture and wanted a new look to go with the changes they were making.
In addition to a new logo, they also needed a design wrap for their fleet of delivery trucks, market stand displays, package designs for their line of juices, and digital marketing imagery that kept the look of their physical presence, consistent online.
The ultimate goal of this project was to create a cohesive offline and online visual presence that would result in brand recognition among their current and future customers.